The Nikon Coolpix S50c is nearly identical to it's sibling - the S50 except that it features wire less connectivity for transferring of images via WiFi.

It is a 7.2 megapixel compact camera with a 3x optical lens (prism folded to keep things sleek) and a large 3.0 inch LCD screen.

The Nikon Coolpix S50c features true optical image stabilization for low light photography and Nikon's D-Lighting (for dark and shadowy scenes).

The S50 comes with in camera red eye reduction, face priority auto focussing and 'best shot selector mode (for taking a sequence of shots and letting the camera choose which one is best).

Nikon has added two new stylish and feature-packed digital cameras to the Nikon COOLPIX Style Series line-up, the S50 and S50c. These cameras combine enhanced imaging quality and performance with an eye-catching wave surface design. The COOLPIX S50 and the COOLPIX S50c boast 7.2 effective megapixels, a 3x Zoom-Nikkor glass lens and a huge, bright 3.0 inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture stunningly sharp images. What's more, the COOLPIX S50c also offers the additional advantage of a built in Wireless capability for e-mail and image storage with the enhanced COOLPIX CONNECT 2 service.

“ The COOLPIX S50 and S50c combine technologies that are Nikon hallmarks: exquisite design coupled with superior optics and high resolution with advanced picture taking functions that allow anyone to take great pictures, ” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc.

Bye-bye blur
Not only do the COOLPIX S50 and the COOLPIX S50c feature 7.2 effective megapixels, allowing the consumer to make superior quality prints in a variety of sizes, they also incorporate advanced technologies which help create new opportunities to take sharper, and more natural looking photos. These technologies include the new Optical VR Image Stabilization, high sensitivity up to ISO 1600, and Best Shot Selector (BSS) which can all be activated by pressing the Anti-Shake Button, conveniently located on the top of the camera. These features allow the S50 and S50c to produce shots that are steady, sharp and stunning.

Beauty with brains
Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which was the first system to automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. These cameras also feature huge, bright, high resolution 3.0-inch LCD monitors with a 170-degree viewing angle and an anti-reflection coating, so they are able to facilitate easier composition and high-quality playback anywhere, even in direct sunlight.

Furthermore, the LCD monitors serve as excellent platforms for Pictmotion™, which allows users to select their favorite images or movies, as well as music (up to 10 songs) and combine them automatically in-camera to produce audiovisual shows in VGA quality for the ultimate photo-sharing experience.

Going Wireless
COOLPIX S50c users can take advantage of the second generation of Nikon's exciting COOLPIX CONNECT services. COOLPIX CONNECT 2 makes it easy to share pictures with friends and family from just about anywhere by allowing the user to email images directly from the camera through open access wireless hotspots. Through the new version of COOLPIX CONNECT, S50c users can also store up to 2 gigabytes of images and movies on a secure Nikon server, providing a valuable back-up of priceless images.

Both the COOLPIX S50 and the COOLPIX S50c come bundled with Nikon's PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing, and sharing photos a snap.

The COOLPIX S50 and the COOLPIX S50c will be available nationwide in April 2007. The S50c has an MSRP of $349.95, and the S50 has a MSRP of $299.95. For more information about these and other COOLPIX cameras, please visit www.nikondigital.com.

CNET has a review of the Nikon Coolpix S50c and writes, "Image quality was good, but not outstanding, for an ultra-compact. Colors were generally accurate and the camera's automatic white balance system did a decent job of neutralizing colors under incandescent lighting, though our test shots retained a very slight yellowish cast. ... Overall, the S50c is a very nice ultra-compact camera, though its wireless capabilities could be more useful. Since Nikon offers the S50, which is basically the exact same camera without the wireless, you're probably better off saving some money and opting for that, unless you think you'll get a really big kick out of uploading images through your home wireless router, or you plan on forking over an extra $4.99 a month for the privilege of using one of T-Mobile's hot spots."

Digital Camera Review has a review of the Nikon Coopix S50c and writes, "The slow speed of the Coolpix S50c is probably the biggest downfall of this camera. If you're ok with the camera's speed, you'll be pleased with this camera. While there are no advanced manual exposure modes, the target user of this camera won't use them anyway. Instead, they can use the handy wireless features to send pictures to an online service or send them to a friend's email Inbox. The camera produces sharp images with nice strong colors under a variety of conditions. After all that, it's still slim enough for a shirt pocket. If you think you'll get a lot of use out of a wireless-enabled digital camera (and don't mind a slightly slower than average camera), then the Coolpix S50c is worth a look."

PCMag has a review of the Nikon Coolpix S50c and writes, "I wasn't impressed with the video, which had some purple fringing and was fraught with jerky motion. In my lab tests, I found the still images had excellent color, although they had just a bit of fringing too. Overall, I thought both my daylight and flash shots displayed good exposure. There was a bit of noise in the flash shots, but nothing that would overwhelm the photo. I do think the flash could be stronger. ... for those who don't mind spending lots of time messing around with tech gadgets and plowing through plenty of instructions, the Nikon Coolpix s50c's wireless features make it an alluring option. Though its image quality is decent, it's certainly not the most awesome camera in terms of performance. Still, at least for now, it's the best wireless point-and-shoot out there."

TrustedReviews has posted a review of the Nikon CoolPix S50c where they write - 'The CoolPix S50c is an attractive and well-made camera, and the WiFi capability is both useful and easy to use, but its sluggish performance, unimpressive picture quality and very slow AF system are major problems. Considering the price, unless you really want that wireless connectivity it's a hard camera to recommend.'

Imaging Resource has posted their review of the Nikon Coolpix S50c where they recommend - "While the Nikon S50c has an attractive design with some intriguing bells and whistles that are more than gimmicks, I was disappointed with both how the camera performed and the quality of the images it captured. On the bright side, the Nikon S50c has a VR lens, D-Lighting, and In-Camera Red-Eye Fix: all automatically activated with Face Priority autofocus in Portrait mode. But a WiFi-enabled digicam should be able transmit wirelessly to a computer just like it does via USB connection. The Nikon S50c's failure to transmit images to your own computer is a big step backwards. Focus speed and image detail were also disappointing, as were battery life and lens performance. Unfortunately, the Nikon S50c is a very disappointing revision of one of the most attractive digicam designs ever. The Nikon Coolpix S50c will serve as a decent digital camera, given its relatively good printed results, but it's not the best on the market."